Internet Marketing Results

I have always been apart of online marketing teams that strove to create pieces that not only looked good, but produced real results.

As the Internet Marketing Manager at WebSurveyor I was able to create increases of not only leads, but leads that were more highly focused for the Sales staff.

• Increased the rate of web site traffic conversion by 60%
• Increased total leads by 80% and more targeted leads to sales by 55%
• Set records with the top 6 months of overall lead registrations

This was done by:

• Managing the pay-per-click campaigns and budget, and creating a more focused Google AdWords campaigns
• Writing and designing marketing materials and messages
• Using the company’s proprietary CRM system to pull customers/prospects for targeted
  marketing campaigns
• Creating in depth reports on marketing and sales efforts and results using company’s
  proprietary CRM system and Microsoft Excel
• Restarting the monthly newsletter
• Implementing a third-party web analytic tool, Omniture, on the web site